Two Brothers Organic - Award-winning organic farming brand with D2C presence
Platforms Utilized
Online Media (YourStory, Adgully), YouTube, Regional Language Media (YourStory Hindi), Influencer Platforms
Objective
To establish Two Brothers Organic as a globally trusted organic farming brand rooted in Indian tradition, while driving consumer awareness about wellness, sustainability, and their direct-to-consumer (D2C) growth story.
Strategy
- Announced innovative wellness products like Arjun Ghee and Turmeric Ghee to reinforce brand differentiation.
- Promoted their expansion into the U.S. market, targeting Indian diaspora with a strong emotional connect.
- Leveraged founder storytelling to authentically communicate the brand's journey and values.
- Executed influencer collaborations to amplify product benefits and brand ethos across wellness communities.
- Secured coverage of Series A funding and brand growth in leading startup and business media.
- Highlighted their commitment to regenerative farming through brand films and regional storytelling content.
Our Coverages
Two brothers' organic farms unveils inspiring brand film
Two Brothers Organic Farms has launched a brand film to encourage the new generation to embrace farming as a profession and inspire ....
किसान के दो बेटों ने बैंकिंग का करियर छोड़ किया स्टार्टअप; बदली 16,000 किसानों की तक़दीर
TBOF की स्थापना दो भाइयों - सत्यजीत हांगे और अजिंक्य हांगे ने की थी. वे भोदानी, पुणे के रहने वाले हैं और उनके पिता किसान हैं. दोनों भाइयों ने ऑर्गेनिक फार्मिंग (जैविक खेती
Two Brothers Organic Farms raises Rs 58.25 Cr in Series A round led by Rainmatter Read
The organic grocery startup plans to use the funds to boost business growth in India and the US, explore demand-side opportunities, and expand supply-side operations.