Sokudo Electric - Make in India electric scooter brand
Platforms Utilized
Mainline and Auto Media (The Economic Times, Zee News Hindi, BW Autoworld, Mobility Outlook, MotoArc), Retail and Licensing Media (Indian Retailer), Influencer Campaigns (Celebrity Kiku Sharda), CXO Thought Leadership (LinkedIn Executive Branding)
Objective
To establish Sokudo Electric as a trusted, Made-in-India electric two-wheeler brand through high-impact storytelling, festive campaign visibility, and leadership positioning.
Strategy
- Launched the “Sokudo ke Sath Ghar ki Savings” campaign with comedian Kiku Sharda to spotlight scooter affordability and low running costs during the festive season.
- Secured top-tier media coverage of product launches, dealership expansion plans, and exclusive product reviews to build market authority.
- Conducted plant and site visits for media and influencers to underline Sokudo’s Make in India manufacturing ethos.
- Positioned the CMD through CXO interviews and strategic LinkedIn content as a leading voice in the EV two-wheeler space.
- Highlighted brand innovation through announcements like the launch of Sokudo’s helmet line, signaling a full-circle EV ecosystem approach.
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