Insurance Samadhan - Insurance grievance redressal platform
Platforms Utilized
Online Media (BusinessWorld, Outlook Money, Moneycontrol), Regional Media (Hindi business publications and vernacular platforms), LinkedIn, Podcasts
Objective
To build credibility and trust in Insurance Samadhan as India’s leading digital-first grievance redressal platform while educating consumers on insurance rights, mis-selling, and claim resolution.
Strategy
- Promoted the launch and features of the Polifyx app as a digital empowerment tool for policyholders.
- Amplified strategic collaborations with institutions like CAMS and CDSL to reinforce industry trust.
- Highlighted success stories such as resolving 18,000+ complaints and recovering ₹160 crore for customers.
- Featured expert-led awareness initiatives through articles and interviews in financial and insurance media.
- Leveraged podcasts and LinkedIn for leadership commentary and customer education on insurance literacy and redressal processes.
Our Coverages
Trump victory, strong dollar may spark further FII outflows from India
As the US enters the final day of a deadlocked presidential race, analysts predict a Trump victory could accelerate foreign portfolio outflows from India, driven by a stronger dollar and renewed investor interest in US assets......
Rising Claims and Evolving Risk Profiles: Challenges Facing India's General Insurance Sector
The Indian insurance sector is undergoing a transformative journey thanks to its expanding customer base and regulatory innovations. The positive developments can be credited .....
Do Not Let A Health Crisis Ruin Your Financial Health
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh Today, modern science has made it possible to deal with most ailments. However, medical treatment and hospitalisation is....