Nitori - Japan’s largest furniture and home furnishings retailer
Platforms Utilized
Objective
To position Terra Charge as a Japanese-origin, tech-forward leader in India’s EV charging infrastructure space by highlighting innovation, local manufacturing, strategic expansions, and sustainability milestones.
Strategy
- Orchestrated high-impact media coverage around the flagship store opening in Mumbai’s R City Mall.
- Positioned Nitori’s entry as a fresh retail story by leveraging executive interviews and founder messaging.
- Highlighted brand USPs—Japanese aesthetics, product quality, and affordability—in all narratives.
- Partnered with local home décor influencers to create relatable, aspirational content.
- Executed curated in-store experiences and launch events to drive media and consumer engagement.
- Targeted both retail trade and lifestyle audiences to maximize brand recall and support long-term expansion plans in India.
Our Coverages
After Mumbai, we’re considering opening stores in Delhi: Masanori Takeda, Nitori Holdings
Masanori Takeda, Executive Vice President in Charge of Overseas Businesses, Nitori Holdings Co., Ltd. speaks about Asia’s leading retailer’s India foray, expansion strategy, and more…
Japanese brand Nitori enters India
Japanese furniture and home furnishing retailer, Nitori, has opened its first Indian store in Mumbai's R City Mall. This launch is part of Nitori's global expansion plan, aiming
Japan's furniture retailer Nitori enters India market
Nitori, Japan's largest furniture and home furnishing retailer, has launched its first Indian store in Mumbai's R City Mall. This marks Nitori's entry into the Indian market as part of its global expansion strategy, aiming for 3,000 stores worldwide by 2032.
Nitori, Japan’s Leading Furniture Retailer, Opens Its First Store in India at R City Mall, Ghatkopar
With this launch, Nitori makes its entry into the rapidly growing Indian home furnishing market, valued at a substantial USD 23.9 billion (Ken Research). The brand aims to provide Indian consumers with a wide range of high-quality